Writing

Notes from the work: B2B growth, sales, telecom, and carbon markets. Practical pieces, written for the people building the same things.

Sales

Aspiring Entrepreneurs, How to test your idea?

Whether you're an aspiring founder with a spark of genius or a seasoned entrepreneur, you're on the brink of launching a startup that could change…
Sales

Navigating B2B Growth: The 6 Essential Metrics for Success

Steering a B2B company towards sustained growth and profitability is akin to navigating a complex maze. To make informed strategic decisions, it's crucial to focus…
Sales

B2B Business Development Guide for Early stage Startups

My step-by-step actionable guide for B2B business development, tailored specifically for Early stage startups with limited resources. This guide will focus on practical actions you…
Sales

Mastering the B2B Sales Funnel – A Comprehensive Guide for Startups

In the B2B realm, navigating the sales funnel is akin to conducting a symphony. Each stage requires a unique set of strategies and insights, forming…
Marketing

The Top 5 Challenges of B2B Demand Generation and How to Overcome Them

B2B demand generation is a critical aspect of a marketer's job, but it comes with its own set of challenges. Identifying the right target audience, creating compelling content, measuring ROI, nurturing leads, and aligning sales and marketing are the top five challenges faced by B2B marketers. To overcome these challenges, marketers should create buyer personas, focus on creating informative content, set clear goals and KPIs, create a lead nurturing program, and establish regular communication and collaboration between sales and marketing teams. By implementing these strategies, marketers can create a successful demand generation program that drives revenue for their business.
Marketing

Why B2B Companies Need to Switch from Lead Generation to Demand Generation

In the fast-evolving world of B2B marketing, a significant shift is well underway. Businesses are moving from traditional lead generation to a more impactful strategy…
Sales

Sales Operations and Process 101 for B2B Businesses and Startups

In the bustling world of B2B and startup environments, mastering the art of sales operations and processes is a necessity for survival and growth. But…